[CONTENU PARTANAIRE] If the real estate sector has taken its time to begin its digital transformation, the international network eXp Realty has relied on these tools since its creation in 2009. A strategy that Samuel Caux, CEO of eXp France, tells us about.
What is eXp France’s activity and its ambitions?
We are an international real estate agency, a subsidiary of eXp Realty, established in 23 countries and bringing together more than 84,000 employees. Our turnover has doubled in one year to reach 3.8 billion dollars at the end of 2021. Launched in France in December 2020, eXp France is a network of state-of-the-art real estate advisers.
Our unique business model is centered on the well-being of our advisors, offering them numerous tools, services and above all exceptional remuneration. Our advisors are also shareholders of the company (listed on Nasdaq).
The advanced technologies we use, combined with the Virbela virtual platform, our Metaverse, bring a whole new dimension to the profession of real estate advisor and total satisfaction on the client side.
New step, before the end of the year our advisors will be able to set up virtual agencies in the heart of the Metavers. The FRAME tool will allow them to offer a privileged space in web 3.0 to their buyers or sellers.
By 2026, we aim to be present in 50 countries by bringing together more than 550,000 advisors.
Why is digitization a key issue for real estate?
Digitization affects all sectors and today many companies are very interested in it. eXp Realty was a real precursor by setting up its offices in a Metavers, via the Virbela platform. The connection is easy, accessible everywhere and at any time.
eXp is also a unique financial model, offering generous commissions backed by an incredible revenue sharing program. At eXp, no offices, no overheads, no borders and above all no limit to what can be considered.
Digitization has given us efficiency and productivity.
Today, we are going further, since our company, despite the difficult market trend, particularly in the United States, has no debt and continues to invest in Proptech. We have our own tech companies, which gives us a head start (Virbela, FRAME).
How is the real estate market doing after these two special years?
The market is supported in terms of price, as supply is low and demand is strong. However, this postulate tends to be reversed. There are tensions on the French market due to the rise in interest rates as well as constraints linked to the rate of wear and tear. These constraints affect a large number of buyers, but the rules will undoubtedly change so that the market retains its dynamism.
This content was produced with SCRIBEO. The BFMBUSINESS editorial staff did not participate in the production of this content.