Ways to boost exports from Tunisia to Côte d'Ivoire

Ways to boost exports from Tunisia to Côte d’Ivoire

Agriculture, industry, building and public works (BTP), health and land transport are the most promising sectors to promote on the Ivorian market, within the framework of a strategic partnership with Côte d’Ivoire. Ivory, said CEO of the Export Promotion Center (Cepex) Mourad Ben Hassine.

The official, who was speaking Thursday, September 15, 2022, during a webinar organized by the Tunisian Confederation of Citizen Enterprises (Conect International) on business and investment opportunities in Côte d’Ivoire, stressed the need for improve the means of access to this market within the framework of a partnership strategy.

According to Ben Hassine, agricultural or zootechnical inputs such as fertilizers, phosphates and derivatives, veterinary drugs, food supplements and animal feed are products to be exported to the Ivorian market in addition to chemical components, equipment, packaging and associated services (training, maintenance, etc.)

According to Ben Hassine, the health sector is growing rapidly, with an increasing demand for medicines and food supplements. The same goes for construction, which remains an essential sector, through the export of construction materials and associated services (design offices, architects, topographers, etc.).

The manager mentioned several other outlets in the traditional export sectors, in particular the food industry (frozen fish, cereal-based preparations, fruit and vegetable preparations, fruits, etc.), various industries (medicines, fertilizers, bio and inorganic chemicals) and mechanical and electrical industries (electrical devices and components).

To develop Tunisia’s exports to Côte d’Ivoire, Ben Hassine believes that it is necessary to target the consumer directly, reduce risks and strengthen the competitiveness of products in addition to “developing a promotion strategy based on clear objectives that target the customer.

Regarding Tunisian-Ivorian trade, the official noted that Côte d’Ivoire is a strategic partner for Tunisia, and the first customer in sub-Saharan Africa and the third on the whole continent after Algeria, Libya and the Morocco.

Tunisia is also Côte d’Ivoire’s leading supplier of several products such as plaster, white cement, dates and olive oil.

In 2021, a record for exports to Côte d’Ivoire was recorded with a turnover of 240 million dinars, up 61%, according to the official.

The increase in exports affected different sectors, mainly phosphates, fertilizers, construction materials, medicines, cables, electrical equipment and consumables, olive oil, dates, margarine and biscuits. .

Côte d’Ivoire is an importer of more than 1,037 products, including hydrocarbons, equipment, mechanical and electrical appliances, medicines, fertilizers, frozen foods and building materials. It is also an exporter of cocoa (54%), fruit, precious metals, cotton, wood and coffee.

Yesterday’s webinar is part of the preparations for an economic mission, which will be organized, from December 4 to 8, 2022, by Conect International in the Ivorian capital, Abidjan.

According to Tap.