The sex toy brand LELO sponsor at the pelvis of a football team (London Colney Football Club)

The sex toy brand LELO sponsor at the pelvis of a football team (London Colney Football Club)

September 2022 – LELO sponsor of London Colney Football Club

The London Colney Football Club football team is the first to have crotchets sponsored by the world’s leading luxury intimate accessories brand LELO (www.lelo.com) founded on sexual well-being.

“This sponsorship is a bold statement and will certainly raise eyebrows in the footballing world”Donald Williams, Chairman of London Colney Football Club.

Sexual wellness company LELO has become the first brand to officially sponsor London Colney Football Club’s crotch part of the shorts. The club’s agreement on the placement of the logo at the player pool positions the LELO brand as main sponsor of the St Albans-based team for the 2022/2023 season. This unlikely placement is in line with the brand’s mission to help break the taboo surrounding male sex toys and sexual well-being.

Coinciding with the start of the football season, shorts used at home or away will be branded with LELO branding at the players’ pelvis. The partnership comes as LELO findings reveal that:

– nearly 30% of men would not feel comfortable telling people they own a sex toy;
– 20% of men say that talking about male sex toys in front of others would make them feel uncomfortable;
– 25% of men say they were made fun of
Three quarters of men agree that there is a stigma surrounding sex toys intended for men.

This sponsorship with the St Albans team, founded in 1907 and participating in the Spartan South Midlands Premier Division aims to move towards normalizing the use of sex toys and above all to break the taboo around them and well-being. male sex.

Donald Williams, Chairman of London Colney Football Clubsaid : “We are excited to work with LELO to help open the discussion around sexual wellness and sex toys for men, as well as being part of the movement to break the stigma around it. This sponsorship is a bold statement and is sure to raise eyebrows in the footballing world – we can’t wait to see the response from our fans. »

“We know the Covid-19 pandemic has seen an increase in the use of sex toys aimed at men, but there’s still a huge stigma around it; and what better place to open the discussion around this than the world of football which has many male fans around the world! We are delighted to be working with London Colney Football Club on this important sponsorship and look forward to seeing people across the country join the conversation and help break taboos around male sexual pleasure and wellbeing. » said the LELO brand.

www.lelo.com



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